Pure Jute joined the trade mission to India with Dutch king and queen

“Innovation through co-creation #NLINDIA”

Pure Jute was part of the Dutch delegation from 13 to 18 October 2019 during the Trade Mission to India. This special mission, which ran parallel to the state visit of King Willem-Alexander and Queen Maxima, was organized by the Dutch Government. The Netherlands and India have a strong and long trading history and strong cooperation.

Pure Jute stands for innovative solutions and a transparent chain with attention for people, animals and the environment. We are committed to pure natural products, sustainable trade and cooperation. We believe in co-creation. From the start of the product: the seeds, the crop, the farmers, everyone involved in the production process and transport, affiliated (certification) bodies including the customer. Together we can develop tailor-made products that make a difference.

Technology Summit 2019 New Delhi
Pure Jute was in New Delhi with a presentation in the Experience Zone of the India Tech Summit. Around 140 Dutch and more than 1000 Indian companies, knowledge institutions and government institutions were present who work with India regarding the following subjects: water(management), food, agribusiness and health . This year the Netherlands was the partner of this technology and innovation fair. The Tech Summit was opened by King Willem-Alexander and other officials and specialist involved.

Pure Jute was interviewed by RTL News during inauguration of the Tech Summit.

Click here to view the fragment of RTL News.

Click here to read the RTL News article.

Brief summary of the news item.
“It went well but the company is now booming”

Pure Jute with King and Queen on a trade mission to India
Desiree Rasenberg, founder of Pure Jute from Cromvoirt (Province of Noord-Brabant) that makes sustainable jute bags, proves that a trade mission is not just for the big boys. Together with her daughter Maartje Prinsen, she is on a trade mission to India this year (13-18 October 2019).

Desiree: “It went well, but the company is now booming. That’s because of the presence of the king and the attention you get as a result,” she says. “People suddenly really listen to you.”; Together with her four daughters, she runs the company.

This mission is in the presence of Sigrid Kaag, Minister for Foreign Trade and Development Cooperation, Bruno Bruins, Minister for Medical Care and Sport, Mona Keijzer, State Secretary for Economic Affairs and Climate, Marjolijn Sonnema, Director General Agro of the Ministry of Agriculture, Nature and Food Quality and Water Envoy Henk Ovink.

Ineke Dezentjé Hamming-Bluemink is the business mission leader. She is a board member of VNO-NCW and chairman of FME-CWM. This mission runs parallel to the state visit of His Majesty King Willem-Alexander and Her Majesty Queen Máxima to India. The King and Queen participate in various program components of this mission.
Read on and view the fragment of RTL News

Source: RTL News

Publication date: Thu 17 Oct 2019

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